
Ato Bewketu Alamrew
Chief Executive Officer
Message from the CEO
We understand that this is a challenging time, but together
will get through it. Let us stay focused on our goals and use the current emergency
situation in the Amhara region, where 17 of our 28 branches and 80% of our
operation exists, as an opportunity to come out even stronger. It is important
that we remain positive and motivated. We need to take action and make
improvements in order to succeed.
No matter what challenges come
our way, we need to remain resilient, stay open-minded and connected to one
another. The strength and success of a company is dependent on its elasticity
to dynamically adapt to changing circumstances and come out in one piece, not on
its blind adherence to a strategic plan drawn in time of peace. I am very
positive that together we will outlive the current situation and achieve our
full potential.
The Board of Directors and the
management are here to provide support and guidance during this difficult time.
Please do not hesitate to reach out if you need help.
As we look ahead, it is important
that we stay diligent, committed to our objectives and continue to work
whenever possible. However, we should also bear in mind that employees are a
company’s greatest asset. It is, therefore, critical that we take care of our
well-being and never compromise our safety and security. Let us also remember
to be kind and considerate to ourselves, to each-other and to our valued
customers.
Finally, I would like to grab
this opportunity to thank our frontline employees who are exerting courageous
efforts to keep the company afloat in the face of personal pains and losses. Let
us work together to seek and identify solutions.
May God restore peace and
stability to our country sooner; May God mend broken hearts and heal open
wounds; May God feed the hungry; May God bless Ethiopia and its people.